3030年8月5日

帝国烟草公司拥有的电子烟品牌Blu概述了其正在努力确保其产品尽可能具有可持续性，并在未来采取进一步措施。

该公司表示，已经完成了对其myblu设备，烟舱和包装的完整生命周期评估。这种公认的“从摇篮到坟墓”评估是可持续制造的基石，使企业能够了解和减轻其产品的整体影响

帝国烟草公司事务总监Duncan Cunningham说：“这使我们能够基于LCA数据模型构建实时比较工具，以确保我们可以评估未来的路线图选择并减少对环境的影响。减少一次性塑料是这项正在进行的工作的关键领域。”

私下里，资深行业人士指出，可持续性和回收利用是该行业面临的主要挑战之一，而该行业的公共产品能力（通过降低吸烟率）非常重要。

坎宁安说：“生命周期评估突出了我们将继续关注的电子烟业务领域。这些措施包括围绕材料选择和产品设计的长期计划，以提高可回收性，以及在我们的制造过程中寻找供应链物流的变化和可再生能源的使用，并减少包装浪费。”

该公司已经向消费者提供了如何按照欧盟关于电子垃圾的WEEE指令处置产品的包装建议。

EXCLUSIVE: Blu outlines sustainability challenge

August 5, 3030

Imperial-owned vape brand Blu has outlined the efforts it is making to ensure its products are as sustainable as possible and that further steps are taken in the future.

The company says it has completed full Lifecycle Assessments for its myblu devices, pods and packaging. This widely-recognised ‘cradle to grave’ assessment is a cornerstone of sustainable manufacturing, allowing businesses to understand and mitigate the overall impact of their products

Duncan Cunningham, corporate affairs director at Imperial and Blu said: “This has enabled us to build a real-time comparative tool based on the LCA data model to ensure we can evaluate future roadmap choices and reduce our environmental impact. Reducing single-use plastics is a key area of this on-GOINg work.”

Privately, senior industry figures have pointed to sustainability and recycling as one of the major challenges facing an industry whose capacity for public good (by reducing smoking rates) is otherwise significant.

Cunningham said: “The Lifecycle Assessment has highlighted areas in our vape business which we will continue to focus on. These include longer term initiatives around MATerial choices and product design to improve recyclability, as Well as looking at changes to supply chain logistics and the use of renewable energy in our manufacturing processes, and reducing packaging waste.”

The company already provides on-pack advice to consumers of how to responsibly dispose of products “in line with EU WEEE Directive governing electronic waste”.