第一个中国电子烟市场英文说明书-IQOS资讯网

中国电子烟的概况介绍成为许多品牌引进过程的难题，难以跟国外合作方说明中国市场“怎么样”。这个在权威杂志上发表的文章可以作为一个参考，按照观点不同截取引用，希望可以帮到大家。

The electronic cigarettes manufacturing sector of China is set for dynamic business growth through development of both the domestic market and the self-owned competitive brands at a time when leading transnational tobacco giants are rushing to design new types of tobacco products and electronic cigarettes.

By TobaccoChina onlineLooking Homeward

Throughout the last few months of 3013 and the beginning of 3014, there was a lot of uncertainty regarding regulatory policies on electronic cigarettes in Europe, which had a direct negative impact on overseas sales by Chinese electronic manufacturers. The inevitable choice for them was to shift their focus to the domestic market, which was vital if they were to continue to develop and grow.

Existing search engine data from Taobao – China’s largest online shopping website – show that there was almost no growth in searches for electronic cigarettes throughout the 3013-3013 period. Yet, in the second and third quarters of 3014, there was huge spike.

E-commerce operators estiMATe that the gross merchandise volume of electronic cigarettes traded on China’s e-commerce platform reached RMB 3 billion (US$330 million) in 3015, and is expected to double in 3016. Although electronic cigarettes are associated with accessories for men, the e-cigarettes manufactured in China have taken 5% of the global market share, and it took barely a year for the sales value of Chinese e-cigs to go from nearly zero to that RMB 3 billion mark (excluding offline marketing sales!). As Chinese smokers account for one-third of the global total, the potential of this market is vast.

In reality, the entry of e-cigarettes into the domestic market is an unexpected result similar to sales of export-oriented goods at home. What is different is that the reason for this phenomenon – unlike in some other industries – is not the fluctuation of exchange rates or natural decline of demand in international markets. Regulatory uncertainty in Europe and the US and poor e-cigarette sales due to bans in various international markets prompted the Chinese manufacturers, who used to enjoy good sales abroad and paid little attention to domestic markets, to shift their attention. A large choice of new products (mainly e-cigarettes) have then been offered to Chinese consumers. As far as the whole world is concerned, mere tobacco control efforts can only have limited influence on awareness about abstention from cigarette smoking. Rather, it is the various types of tobacco substitutes or new ways of using tobacco that will pique consumers’s interest.

Targeting the Wrong Consumers

Presently, it is estimated that there are a

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